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Les Menuires: the little-known gem of the 3 Vallées
Courchevel, Méribel, Val Thorens… what if the real gem of the world’s largest ski area was right next door? Often overshadowed by its glorious neighbours, Les Menuires has forged a unique identity over the past six decades: modern, friendly and resolutely accessible. Discover a resort that leaves no one indifferent and could well become your next winter favourite. Bold architecture that has become a benchmark Born in the effervescence of the 1960s, the resort was long the subject of ridicule – ‘Sarcelles des neiges’ (snow ducks) was the headline in Libération, while others denounced it as a ‘concrete ocean liner’. However, these large complexes designed for high mountains are now…
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The French Outdoor Awards 2025: innovating to reinvent the mountains and the outdoors ‘Made in France’
The French Outdoor Awards 2025, organised by the Outdoor Sports Valley (OSV) association, highlight innovation and excellence in the French outdoor industry. The event does more than simply present awards: it acts as a catalyst to encourage the emergence of new businesses and the transition to more responsible mountain and outdoor sports. At the heart of the approach, innovation and sustainable development are the fundamental pillars. The projects selected meet the challenges of today, from reducing carbon footprints and eco-design of products to improving safety and the user experience. OSV is the driving force behind the sector, bringing together manufacturers, distributors and start-ups to support their growth and give them…
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Jackpot for The North Face and Julbo thanks to Inoxtag and Kaizen
A phenomenal spotlight: The North Face and Julbo are reaching new heights thanks to Inoxtag’s documentary ‘Kaizen’, exploding the counters with 30 million views in a single week. For The North Face, a veteran of extreme expeditions, it’s further confirmation of its leadership in the outdoor world. But for Julbo, the Jura-based eyewear manufacturer specialising in high-altitude equipment, it’s a veritable consecration. Propelled to the forefront of the world stage, the brand’s reputation has reached a historic milestone, buoyed by this extraordinary adventure. Long known only to mountaineering and outdoor sports insiders, Julbo is stepping out of the shadows to establish itself as a key player in the consumer market.…
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Julbo Blaze: A breath of innovation for performance
This summer, Julbo is striking back with the unveiling of its new limited edition capsule, the BLAZE SERIES, comprising three pairs of sports eyewear: the FURY, FREQUENCY, and DENSITY. With bold colours ranging from red to blue, these models are more than just a stylistic effect. The real revolution lies in the integration of the brand’s latest innovation: SPECTRON HD 3 lenses. Combining comfort and performanceJulbo leaves nothing to chance when it comes to comfort, an often overlooked but essential criterion for sportsmen and women. The Grip Nose system, present on all three models, ensures perfect grip while cushioning shocks to the nose, a sensitive area often subjected to uncomfortable…
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Verbier: a summer of authentic excellence
This summer, Verbier is setting itself apart with an offer that combines excellence, proximity and sincerity to create a unique experience. Recognised worldwide as a destination of excellence, Verbier offers much more than just its famous ski slopes. From the refined gastronomy of the Blueark to the Verbier Festival, from golf to the delights of Slow Food in Sarreyer, excellence is part of every moment. Nestling in the heart of the Val de Bagnes, the region offers a unique proximity to nature and Alpine traditions, whether exploring the Alpage de la Chaux or sampling local produce at the Grand Marché des Terroirs Alpins. Verbier’s authenticity is also expressed through its…
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Blaze Series: A limited edition collection for summer of sports
Fuel Your Blaze – Julbo introduces an exciting new capsule collection for this sporty summer, featuring iconic sunglasses in vibrant new colors. Three exclusive models from the performance range are showcased: FURY, DENSITY, and FREQUENCY, each accompanied by matching accessories. This limited edition captures the boundless energy of Julbo in endurance sports, whether you’re on foot or on pedals. The collection’s design, combining blue and red, symbolizes the power, energy, and passion that embody Julbo’s commitment to sports and athletes. Each pair of sunglasses in the Blaze Series has been meticulously crafted to ensure perfect fit and support, catering to the demands of cross-country, road cycling, gravel adventures, and various forms…
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Méribel, a family haven in the heart of the AlpsMeribel,
When I first set foot in Méribel, I was immediately struck by the scenery and the diversity of activities on offer. But what struck me most was just how family-friendly this destination is. There’s something for everyone. Here’s my account of a week spent in Méribel with my family. Méribel is the perfect place to spend a sporty morning for the parents and an afternoon with the family, and we suggest you take a look at our dedicated article.
