Comme un air de montagne

A phenomenal spotlight: The North Face and Julbo are reaching new heights thanks to Inoxtag’s documentary ‘Kaizen’, exploding the counters with 30 million views in a single week. For The North Face, a veteran of extreme expeditions, it’s further confirmation of its leadership in the outdoor world. But for Julbo, the Jura-based eyewear manufacturer specialising in high-altitude equipment, it’s a veritable consecration. Propelled to the forefront of the world stage, the brand’s reputation has reached a historic milestone, buoyed by this extraordinary adventure. Long known only to mountaineering and outdoor sports insiders, Julbo is stepping out of the shadows to establish itself as a key player in the consumer market.…